brave
Capable of making a decision in less time than the standard set of ass-covering maneuvers usually requires. See also culture-jacking.
Oreo exemplifies some of the “best practices” when it comes to effective digital branding: They are relevant, visible and constant. And they are a brave brand.
The douchebag who said this probably also said at a rapid pace, growth strategist, or Cradle-to-grave.