brave

Capable of making a decision in less time than the standard set of ass-covering maneuvers usually requires.  See also culture-jacking.

Oreo exemplifies some of the “best practices” when it comes to effective digital branding: They are relevant, visible and constant. And they are a brave brand.

The douchebag who said this probably also said (the) sharing economy, Spend More Time With Family, or culture fit.