Directors provide the leadership and vision to continuously update their brands’ value proposition, value delivery system, and competitive positioning.
The central, most important lie you tell your customers about your product.
The real question on everyone’s mind is, “What is the value-add of this feature?”
Benefit.
Improved.
Paying customer.
Trade in your vanilla marketing for another, more exciting flavor! Think outside the box for the benefit of your marketing plan.
Boring, sensible, or intelligible.
Words or copy. Rhymes with garbage, and likely to refer to same.
Industry.
The client is requesting that we make their video viral.
Infectious, toxic, and self-replicating, like herpes. Often used by marketers to describe the most desired attribute of a product or advertising campaign. Seriously, this is disgusting. Stop saying it.
Professional.
Compared with or together.
Let’s round up some cheeks and get everyone in for an afternoon visioning sesh.
In which a business person dons North Face, squats on the Aeron, and prepares for walkabout on the astral plane. Planning for future projects.
My boss voluntold me to show the new guy around.
Forced to volunteer. Assigned a task.
Some tech pundits doubt consumers will pay for content on a mobile app with free alternatives out there, noting walled garden experiments like AOL.
AOL. And we saw how that worked out.
We’re working on a huge fire in the war room.
A conference room reserved for the purpose of sequestering team members over the duration of a critical project/psychological experiment.
Our online presence can improve greatly by incorporating Web 2.0 philosophies.
Comments, drop-shadows, and tag clouds.
Businessperson, opportunist, or bourgeois.
Web conference.
Video segment.
To determine whether you are building a weblication or a pages you should decide on each item as a checklist. Then collectively determine and overall placement on the scale.
Software application hosted in a browser-controlled environment. A convenient alternative to the shorter and easier to pronounce “web app”. Like David Hasselhoff, this term is weirdly popular in Germany.
A notional substitute for a decent health insurance plan. Frequently includes chipper admonishments to do obvious things, such as get off your ass and walk or eat more vegetables.
Hey, I was wondering if one of you guys could mock up some invites for my twin daughters’ thirteenth bday? I know it’s not technically your job, but I figured it’s right in your wheelhouse.
Area of knowledge; skill.
Can you give this design some more whimsy?
Pastel colors, possibly including a cat.
This white paper explores how organizations can realize optimal value through a holistic management approach to the network.
A prolix text ad, frequently running to 50 pages or more.
Good for everyone.
Adequate programmer.
We’ll be sure that this project is taken from womb to tomb.
Misused to mean complete; start to finish. Really means lifelong.
Edit.
Taking Sunday off on a three-day weekend.
Our product may lack the whiz-bang wow factor of our competitor’s design, but at least it is understated.
I don’t know what I want, but it’s not what I am looking at. Tart it up!
A short-term executive retreat in the Silicon Valley known for its challenging obstacle course and high-speed revolving doors.