Stop, just stop. You know it means “to remove 10%”, but you keep using it for “destroy”. Why do people habitually turn to this deceitful bit of math disguised as English when there are so many more satisfying terms? Abolish. Annihilate. Crush. Eradicate. Nullify. Obliterate. Shatter. Waste. Wreck. We could go on.

The only person who has used this word correctly and artfully this century is Max Brooks in World War Z. Terrific book, by the way.

Irrespective of the legalities involved, taking this course of action will almost certainly decimate any remaining trust and goodwill.

The douchebag who said this probably also said curated community, Done Deal, or timebox.