Trying, as in trying to destroy the English language. Working. Putting in the effort.

I like “efforting” better than “trying”. Trying implies an ethical, moral component. Like, if you are a bad person you don’t try hard and if you are good you do try hard. I like the non-judgment of “efforting”.

The douchebag who said this probably also said Reach Out To, Core Competency, or Single Point of Contact.