ideation

Thinking. Typically very expensive blue-sky thinking that takes place in a plush, yet airless conference room.

The Ideation Room is not your traditional meeting space, or “Bored” room as we like to call it. The Ideation Room space has some of the most unique and stimulating meeting room features that you've ever seen.

The douchebag who said this probably also said deploy, ad partner, or Socialize.