Marketecture, Markitecture

Marketing ooze. Diagrams and flowcharts and technology, oh my!

Bob suspected he could double his commission on this sale if he could just get the client's VP of HR to believe that adding a "Tweet This" button to the job listings would require an extra server. He got Regina in the graphics department to whip up some markitecture to make the process look glossy and complicated. The next day, he landed that fish. Way to go, Bob!

The douchebag who said this probably also said Social Media Guru, key performance indicator (KPI), or Red Flag.