native advertising

Parasites can mimic their host’s natural prey, gaining a pathway into the host when consumed. Leucochloridium, a genus of flatworm, matures in the digestive system of songbirds. Their eggs pass in the bird’s feces, which are eaten by snails. Since songbirds do not eat snails, the sporocyst-sac evolved to pulsate brightly in the snail’s eye stalk, attracting hungry songbirds and completing the cycle.

Native advertising is not advertorial. Instead, it contributes value to any page it graces by improving user experience and adding value for consumers.

The douchebag who said this probably also said Metric, Negative Growth, or eCommerce.