Operationalize
Make it work.
The douchebag who said this probably also said White Paper, Whitepaper, Deck, or Take It to the Next Level.
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Necessary Trouble
Troubled: Advice for Exclamatory E-mails
My question is about exclamations versus periods in e-mails. I personally use exclamation marks but have known people to think they come off as overeager, overly casual, or insincere. What do you think?