Pivot
Chase the same rabbit down a different hole in search of its pot of gold. Change direction.
If our innovative social interaction model doesn't get any traction, we're going to pivot to kittens.
The douchebag who said this probably also said End/Close of Play, Change agent, or Heavy Lifting.
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Necessary Trouble
Troubled: Advice for Exclamatory E-mails
My question is about exclamations versus periods in e-mails. I personally use exclamation marks but have known people to think they come off as overeager, overly casual, or insincere. What do you think?